customers wanted, above all else, not to hear issues of truth and belief. These should be avoided like the plague. These are matters, the prevailing wisdom says, that should be hidden from seekers because they are so dreadfully off-putting. Not so! In fact, 90 percent of those in Rainer’s studies said the preaching was important to them, and not just any preaching. Almost the same percentage, 88 percent, said that what they came to hear was doctrine. The beliefs of the church were important to 91
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